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PACESETTER FITNESS was created by an accomplished entrepreneur who in 1996  founded Display Network, Inc. A corporation built to provide the retail brick and mortar, and national brands markets, with custom POP  displays. The company grew throughout the 90's through the 2010's. It became clear that the internet was the future of retail so management switched gears in 2014 to use their customer service and creative talents combined with a passion for strength and weight training to create PACESETTER FITNESS.

PACESETTER FITNESS is an online retailer providing competitive prices in strength training fitness.  We have used veteran buyers in the Strength Equipment Industry to find and negotiate the best price and selection for you. This greatly simplifies your shopping because all the tedious work of choosing the best manufacturers has been done for you already.

We are based in AZ with offices nationwide. We distribute worldwide via FedEx, UPS, and First Class Priority Mail.

If you have any questions about our products or would like to check the availability of an item, please use the "Contact Us" page to get in touch.

Staff Picks

Multi Station


Power Rack Training!

Training At Home: Power Rack Workout Program The power rack is the single most important piece of equipment in any home gym. It doesn't matter if you're training to gain muscle or lose fat, that big hunk of steel is going to help you get there.Gyms memberships are expensive. Although that $50 per month is supposed to give you unlimited access to all the weights and machines your heart desires, gyms are often overcrowded and under-equipped. You may spend time waiting around for a barbell or the right pair of dumbbells when you could be training.To save money and improve results, many people are dropping their club memberships for the sanctity of their own home gym. You don't need a... Read More


Smith Machine Training Tip: Watch The Angles!

Surprisingly, not all Smith machines are created equal. Learn the difference between totally vertical and angled Smiths so you never get caught performing an exercise in the wrong direction!The Smith machine is an extremely useful piece of equipment. Because of the fixed bar path, it allows you to push as much weight as possible without having to worry about stabilizing the load. It also allows you to rack the bar at just about any place along the posts, which means you can do partial-rep training and work through a shorter range of motion to strengthen your weak points.Yes, many lifters are aware of these advantages, and they rightfully make the Smith an important part of their training tool chest. What... Read More


5 Awesome Benefits of Having a Home Gym

If you live in a place where you have access to your own basement or garage, you should definitely invest in a home gym–and by home gym, I don’t mean a couple of 15 lbs dumbbells and an “ab station”. To me, a home gym consists of the basic equipment required to perform the basic barbell movements that will help you build a foundation of muscle and strength (i.e. squat, bench press, deadlift, military press, rows, etc)–that means a squat rack, a barbell, a bench, some weights, and some sort of platform or floor mat to protect your floor.Below are my top 5 reasons for having a home gym:1. PRIVACYI equate training with masturbation; I can’t do it when there’s... Read More